Microsite Strategy & Planning
The foundation of a high-performing search marketing microsite is a well-planned strategy. At On Web Marketing™, our Strategy & Planning services are built to help businesses gain clarity, focus, and measurable results, especially in markets where a single lead can result in a high-value sale. We guide you through the critical decisions that shape every element of your microsite, from messaging and layout to keyword targeting and structure.
Whether you're selling commercial equipment, financial services, franchise opportunities, professional consulting, or any other service or product, a generic approach won't deliver the leads you're after. Our planning process identifies what your customers are really searching for, then creates a strategy to help you get found, get noticed, and get results. With clear positioning, intentional structure, and search-focused content planning, we ensure that every microsite is ready to perform from day one.
Since 2006, On Web Marketing™ has helped businesses across industries build credibility online through smart planning and content strategy. We understand how to craft microsites that align with sales goals, build trust, and support long-term visibility. Whether you're launching your first microsite or expanding into multiple verticals, we tailor the strategy to your unique audience and objectives.
What’s Included in Strategy & Planning
Our comprehensive planning process is designed to eliminate guesswork and set your microsite up for success. We combine data, insight, and creativity to produce a clear roadmap for structure, content, and lead generation.
- Buyer intent keyword research based on your niche, region, and offer
- Competitive analysis to identify content gaps and positioning advantages
- Site architecture planning, including page structure and internal linking strategy
- Content and messaging framework aligned with search behavior and conversion goals
- Recommendations for visual flow, call-to-action structure, and usability
- Planning for future scalability, such as additional pages, lead magnets, or SEO campaigns
Why Strategy Matters for Microsites
Search marketing microsites are powerful because they allow you to target one product, one audience, and one message at a time. But that power depends on focus, and focus starts with a smart strategy. Without it, even the most well-designed site can fall flat in search or fail to convert.
A strong strategy ensures your site is built to rank, built to convert, and built to scale. It helps avoid costly revisions later and ensures your messaging is dialed in from the very beginning. The result is a microsite that doesn't just look good, it works hard to attract high-quality leads and move them toward action.
Microsites Built for Serious Outcomes
Microsites aren't placeholders or landing pages—they're targeted, search-ready lead engines. When properly planned, a microsite can become a 24/7 business development tool that connects you with high-value prospects looking for exactly what you offer. Our Strategy & Planning service helps you create a clear message, sharp positioning, and a structure that converts attention into action.
Whether you're focused on one core offer or planning to deploy multiple microsites across several verticals, our strategic process lays the groundwork for success.
Let’s Plan Your Next High-Performing Microsite
If you're ready to generate better leads and close bigger deals, strategy is the first step. On Web Marketing™ will guide you through a proven planning process designed to match your market, message, and goals. Contact us today to request a free consultation and get started on your next high-performing microsite.
